2 Years of Modi: 'Branding India as a Global Master'

Rise of Modi or India

Keeping aside all statistical affirmative indicators of India's growth, in last 2 years, the present government has unquestionably been successful in framing Nation’s image as an emerging lumbering Elephant in South-East Asia.

Not to mention the accomplishments and actions may differ from promise, nevertheless New Delhi, so far, drew worldwide attention as an unfolding economic power. 

It can undeniably be a unique coincidence of emergence of BJP government, which completes 2 year in power on 25th of May, 2016, and surge of global crisis.
© Times of Israel

Rise of ISIS, China's de-accelerated economy, Western stagnancy and fall of global oil prices, complimented the incumbents, who came with full majority for the first time Indian electoral history (Only party after Congress), to stage an optimistic image of Country at international stage.

Besides emergence of new era of terrorism, fall of regime after regime in Middle East and refugee/migrants crises in Middle East, North Africa and Europe have been focal point of global discourse.

Meanwhile, India kept itself occupied in scaling the length and breadth of economic world.

Mapping the East and West

Less than 2 years of his tenure he scaled world form Magnolia in Far East to far Seychelles off East Africa, where no Indian premier ever paid attention. He led India emerge as a mediator power between western and eastern power.

Modi, not only took lead in aligning the far eastern countries like Magnolia, Seychelles, Indian oceans island countries Mauritius, Fiji, and Central Asian countries etc, which although do not have significance on world map, but do play keyhole in shaping India's aspiration of permanent member of UNSC.

After new premier swept to power in 2013, China embarked itself in eradicating deep rooted corruption in bureaucracy, intensifying cracked down on public and media outrage, while, Obama administration could not heed beyond sanctioning Russia’s re-conquest of Eastern Europe,  and unbalancing Arabian peninsula by tabling the nuclear agreement.

On one hand, Putin invested most his energy in reviving SOVIET legacy, US has been successful in inundating former SOVIET stronghold Cuba, most of the world discourse remained between migrant and UK's realignment from EU.

On the other hand, sensing the vacuum in global dias, Modi slated himself as a joining link between East and West, emerging as a leader with influential and decisive power.

Balancing the Middle-East

Since mid 2014, as Saudi's oil dominance has been on downhill, and Iran's nuclear deal imbibed another kind of contention in Arabian Peninsula. At the same, time, Modi, not only successfully balanced China and USA, but Shia and Sunni along with Jewish State, with recent his visits to Saudi Arabia and Iran, and foreign minister’s Israel visit.

Even he has been successful in mapping the largest landlocked part of world, central Asia, and with Chabahar port agreement with Iran, Modi assured India's opening in Central Asia, which has been neglected from global arena after fall of SOVIET, even having a big chunk of natural resources there.

Last 2 years has seen far intensive foreign policy under Modi administration which India never seen before.

And, amid the entire furore Modi is going to address joint session of US Congress, the world’s most power full legislative body, which decided the discourse of world for decades.

However, even after making felt India's presence from Far East to West, Modi administration has been failed in countering not only Pakistan, but Nepal which is considered to be India’s little brother for centuries.

Although India has presence in African nations, but still very less aligned with Latin American nations, where still Indian needs to search grounds.

The changing facade of Bollywood

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In past one and a half decade Indian Cinema (Bollywood) has been gone though its transition period. It has absorbed drastic change from its traditional presumption to something out of box.

21st century has changed Indian cinema extensively with movies becoming more subject oriented, critical, satirical, and artistic with common man being portrayed on Silver Screen.

It may started with movies like Lagaan (2001) followed by Swadesh, Chak de India, Tare Zameen Par and went on to even more radical form including Dev D, Gangs of Wasseypur and so on.

This period marked Producers and Directors with increased risk taking capacity to portray the issues which sometimes proved to be financial disaster.

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Image: Flickr

Notably, from 1970s to till 2000 the Indian Hindi Cinema was literally focused on masala movies like family drama, romance, tragedy, action, underworld, crime etc. Superstars like Rajesh Khanna, Amitabh Bachchan, Vinod Khanna, followed by present stars like Aamir Khan, Shahrukh Khan achieved stardom from these movies, which entertained Indian audiences for decades.

The credit may be given to Ashutosh Gowarikar’s Lagaan movie, which after being nominated for Oscar set a trend for already established and new directors to think out of leak.

The trend continued with Swadesh once again by Ashutosh, Rang De Basanti by Rakeyesh Omprakash Mehra, Tare Zameen Par by Aamir Khan, Chak De India, Dev D, Dirty Picture, Fashion, Peepli Live etc.

This trend led another established director Sanjay Leela Bhansali to come up with Black, which gained huge critics worldwide.

R Balki’s Paa was another masterpiece of modern Hindi cinema.

Moreover, Shoojit Sircar’s Vicky Donor, which was a box office success, set a unique instance of movies based on subjects which are bizarre can also be accepted by Indian audience.

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And notably audience has also taken their initiative hand in hand as in new modern times they like movies matched with social reality.

Films such as Life in Metro, Traffic Signal, Peepli Live narrates the story of a common man of India, which was somehow omitted in the movies of 80s and 90s.

In total, it can be presumed that, now, producers are more open to invest in new ideas, and directors are more enthusiastic to work for them.

In due course of time Bollywood directors have fished out themselves from repetitive Masala movies portraying love stories, family dramas, crime and traditional Indian tragedies, which swept Indian audience for decades.

However, it cannot be ruled out that no movies on social issues were made before in the history of Hindi Cinema. From the late 50s to late 60s many such serious subject based films were made. Satyajit Ray’s Pather Panchali, Shyam Benegal’s Ankur, Mehboob Khan’s Mother India, Rikwik Ghatak’s Subarnarekha, Mrinal Sen’s Akash Kusum, etc., were masterpieces of erstwhile Indian cinema. These movies were focused on problems of common man like poverty, prostitution, dowry, and other malpractices prevalent in contemporary Indian society.

But, the trend of Masala movies began in the late 1970s and engulfed the Bollywood towards profit oriented films which gradually started vanishing their pitch, quality, and impact.

Music and Hindi cinema

It will be an injustice if the contribution of music in Indian cinema is not mentioned. Songs have been an integral part of Indian movies which gave them distinct looks as compared to international films. From 50s to 70s industry produced many talented lyricists’ music directors and artist like Pancham Da, Kishor Kumar, Mohammad, Rafi, Majrooh Sultanpouri, Lata Mangeshkar, Shalendra, etc.

But, in the same fashion, unfortunately, it also started fading its charm from late 80s for-ever. Although in recent years, different kinds of music like Sufi, folk, and fusion of Hindustani and western music have been introduced in industry but it could not regain the charm of periods of Lata and Rafi.

Why Indian Film Industry lags behind at international level?

Including Hindi, Tamil, Telugu, Bhojpuri, Punjabi and other regional languages, more than one thousand movies are being produced yearly in India, which is more than whole of Hollywood, Chinese or Korean film industry. Chinese, Korean, Japanese and other country’s film industries produce far lesser movies as India, but their reach is greater than that of India’s.

Indian film industry is now not only laced with big budget, advance technology and superstars, but it is now producing movies out of the box. But, still what is the reason that Indian film industry is unable to draw international audience towards it. Why Indian movies have not international viewership so far?

Although many Indian movies are premiered in many foreign countries, it cannot be ruled out that their audience are only Indians residing abroad. Foreign audience is yet reluctant to spend their pocket money to watch Indian family drama.

Indian movies no matter they are Hindi, Tamil, Telugu or Punjabi are stuck to only Indian audience living abroad while Hollywood movies enjoy massive worldwide viewership. Even, Chinese, Korean and Japanese movies have international viewership, more than India. In India also English and dubbed versions of other foreign movies have greater audience.

Recently years Hollywood movies like Spiderman, Avengers and Jurassic World have even surpassed Indian movies in on their own ground.

What are the underlying reasons behind Indian movies failing to draw international audience should be found out.

Although in past one decade several Indian movies dubbed in English had been released in USA, UK and other countries with high Indian expatriates, but their foreign audience could be counted on fingers.

Kabhi Alvida Na Kehna, Kal Ho Na Ho, My Name is Khan, Jab Tak Hai Jaan, and several other big budget movies had been released in overseas, but the fact is that they could only draw Indian audience living abroad.

Bollywood experts assert that our Indian audience is too much that we don’t need to resort to international audience. Whether it is home country or overseas, out target audience have always been Indians, and that’s why we are still restricted at a global level.

On the other hand, Indian film director and producers don’t want to compete with foreign movies, because their cinema technology is advanced than that of India, moreover, they perceive fear of financial losses in it, and this may also be as a core reason behind Indian movies not getting Oscar awards.

Nonetheless, in recent years, various Indian movies have been premiered in foreign languages and have been admired at various levels, but it isn’t sufficient for such a huge industry. Now, time has come that Indian film industry should prove its mettle at Global Ground.